Jem by Zoya can be best described as a dark, red-toned purple with subtle gold and fuschia flecks. A bold, vampy shade that has just the right amount of sparkle!
 
 
 Color Family -
  Purple
 

 Finish -
  Metallic
 

 Intensity -
  5 (1 = Sheer - 5 = Opaque)
 

 Tone -
  Cool